After spending many years working in online marketing and promotion I decided to create this brand for my daughter and her friends. She/they are members of Generation Alpha, the newest generation of humans, and so the brand was created as their namesake. I feel that this generation has the opportunity to re-make the world in their image like no generation before them. They are the first generation that can truly be globally connected without the restraints of boundaries or language and build a global society that is by and for the people.

Goals

We have decided that we want to contribute to the creation of a more connected world by donating/investing 10 percent of the profits of each sale we make to companies or groups/organizations who are working on things that will further this goal. One area of particular interest is; a free, globally available, Internet-based education for everyone from preschool to college and the technology required to support this reality. Some current examples in this area would be Khan Academy and University of the People as well as global Internet services like Starlink. Other technologies would be things like affordable smartphones for everyone to use to access their educational materials and interact with instructors and other students. Another important area is in the development of on the fly voice translation tools as well as text translation for chat.

Connecting

We are represented on all popular social networks so join us there and and have a special presence on the Roblox platform. Generation Alpha is the first generation to be born with their own social network/virtual space in the form of the Roblox platform and since our crew spends a lot of their time there already we thought we might as well make a tie-in with the brand there. We have created our own profile and group for the Generation Alpha brand on Roblox and you are welcome to connect with us there as we build our own virtual space. One goal that we are working on is to create Roblox clothes that are copies of the clothes that we sell here in our real-world store so that Generation Alpha members can seamlessly flow from the virtual world to the real worl without even a costume change being required.