TheServices that we offer in Bloomsburg PA are designed to meet the needs of our varied client base. We specialize in entertainment oriented projects involving the promotion of music videos or film trailers as well as business such as a manufacturers and local retailers. We are a Google Partner agency and we want to be your Digital Marketing Director!
Call or email us to discuss your needs and we will be happy to analyze your existing assets and develop a plan that will enable you to achieve your goals in Bloomsburg and beyond! 570-541-6812
Experience has taught us that each business is unique and as a result their marketing plan on the web has to be custom designed for their specific needs. We take a whole range of factors in consideration when creating a strategy for your business in Bloomsburg PA. These factors include; your geographic location and competition within that area, your ideal customer demographic, your product or service, your existing online assets, your goals for your business and many more.
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Bloomsburg PA Web Design Services
Google’s search algorithim considers hunderds of different points when determining what results to show for each query made. We design your site so that it conforms to Google best practices “right out of the box”. Very few other web designers do this and as a result businesses have to hire 3rd party speciaists to repair what was never done.
We have been building high performing websites for over 20 years and our experience puts you ahead of the competition.
All of our websites are responsive to fit the wide variety of screen sizes used by consumers today and are designated “mobile friendly” in Google search results on smartphones.
The major search engines; Google, Bing, Yahoo! and Yandex have all agreed to use the system of meta tag markup (Structured Data) designed by Schema.org. Utilizing Structured Data markup makes it easier for search engines to understand what your web pages are about so they can display the best results to each query.
We build Schema.org markup into each page of your website. In addition we make sure that it is incorporated into each piece of content that you upload in the future.
Once again, few other web designers do this. As a result it is one more advantage to yor Specialized Digital Marketing designed website.
On site SEO is one of the most important aspects of designing a business website and one of the most neglected. Anyone can design a “pretty” site but pretty does not bring traffic or drive sales.
Search Engine Optimization is always changing as the expectations of the search engines change. We stay on top of these changes and make sure that every site we build conforms to Google best practices.
We optimize each and every page as the site is built and include tools to ensure that every new page or other piece of content can be equally optimized in the future as it is uploaded.
Websites today have to evolve with the Internet. Everything about the web is changing more rapidly than ever and this is why we strongly encourage our clients to retain us to manage their entire web presence on a continuing basis. We offer plans that range from simple updates and enhancements to the website as they become available to full fledged management and optimization of their entire web presence. We have a plan that is right for your business!
Bloomsburg PA Advertising Services
We help you navigate through all of the complexity of setting up and managing a successful campaign on Adwords. This includes the following:
- Google Search ads
- Ad extensions like sitelinks, location and click to call phone numbers
- Google Display Ads which reach customers on millions of websites across the Google partner network
- Google Remarketing to target ads to people who have previously visited your website or watched your video
- Google Product Listing Ads to display your products in response to searches
- Set up conversion measuring to maximize your ad effectiveness and your profit
- Work to establish a positive ROI on your Adwords campaigns
Video is one of the most popular and promising mediums through which to promote your business on the web. We utilize Google video advertising products to put your video in front of the right audience at the right time in the right place. We work with various partners to produce top quality video content for our clients.
- We can run a campaign to promote your video on YouTube (or your own site)
- We can also place your video on any of the millions of websites that are part of the Google network
- Your music video, film trailer or business commercial can be targeted to your ideal demographic based on age, gender, income, interests and viewing habits. It can be shown to a world audience or restricted by country or city or within a specific radius of any place (such as a specific venue or store)
The Bing/Yahoo ad network represents the audience of the number 2 and 3 search engines in the world. We put your business in front of this huge audience. Bing offers many of the same types of ads as Google, including:
- Universal Event Tracking
- Sitelink Extensions
- Location Extensions
- Call Extensions
- Location Targeting
- Device targeting
- Product Ads
- Bing Smart Search
- Product overview
As Facebook has slowly but steadily decreased the organic reach of posts on business pages the necessity of using their in-house advertising program to both gain exposure to new clients and make sure that your posts reach current clients on Facebook has become more and more obvious. If Facebook is a crucial part of your online strategy then Facebook Ads are a crucial part. We will manage your Ads on Facebook to achieve the best return on your investment. Facebook Ads can be targeted by:
- Location
- Demographics
- Interests
- Behavior
- Connections
- Custom and lookalike audiences
If your business depends on building relationships with other businesses and B2B sales then Linkedin is the obvious choice for a great deal of your social networking efforts. We have had a great deal of success in using Linkedin’s ad platform to build business to business networks and for B2B sales. Linkedin Advertising includes the following options:
- Promoted Posts
- Promoted Pages
- Targeting by industry, company, job title and seniority
- Video Ads
- Text Ads
- Display (image) Ads
Connect with your ideal Bloomsburg Twitter users at the ideal time. Twitter ads can be used to build your followers or drive traffic to your website.
Twitter’s built in analytics capabilities allow you to track multiple components of your Twitter Ads activity, analyze the behavior of your customers and optimize your campaign performance in real time.
Promoted Trends campaigns can help build mass awareness for your products or services or even specific events. Twitter advertising products:
- Promoted Tweets
- Promoted Accounts
- Promoted Trends
- Objective Based Campaigns
Amazon Ads give you access to the millions of consumers that shop for products on Amazon.com every day. There is no monthly fee or minimum spend. Amazon ads a very much like Google Product Ads except for being (currently) limited to the Amazon.com website.We will set up and manage your product ads on Amazon.
Google +Post ads are a new ad format from Google that allows you to promote your Google+ posts both on Google+ and across the web. Currently you must have a significant number of existing followers on Google+ in order to be able to access +Post ads (in the range of 1,000 or more).
Pinterest Promoted Pins give you direct access to the massive audience on Pinterest.com. Currently Pinterest Promoted Pins are not available to all small businesses but stay tuned for more information as it becomes available.
For more information on our pricing structure please call (570) 541-6812 or go to our Pricing page. If you have questions or would like to get started with advertising your business on any or all of our available platforms please contact us today for a free consultation!
For more information on selecting and working with an Adwords Partner please see Google’s “Advertiser Guide: working with third parties“.
Content Creation And Distribution Strategy
Local businesses need to realize the importance of content to their business on the web. It would be great if every site owner could employ a full time, professional writer to provide content to their site. Of course that is not realistic for most small businesses but there are not many alternatives. However the benefits of having quality content on your website is that important though.
It is our goal to serve as your company’s Content Manager on a contract or per item basis. Following is a brief description of each service offered.
- Plan Content Strategy And Topics
- Create, Edit And Optimize Content
- Distribute Your Content
- Manage Your Existing Content
Social Networking Services
Our social networking services help you to connect with your clients and potential customers via the many social networks that exist today. We can create and maintain social network profiles for your business as part of your overall online marketing strategy. We find and engage people who belong to your market demographic in order to drive sales and engagement with your brand. We also run advertising campaigns tailored to social networks both on Google Adwords and on social network specific advertising platforms.
Consulting
If you are an artist or business that has decided to go the DIY route with your promotional effort we can assist you with advice and tips when needed for an hourly or monthly fee. For businesses, we will be your Digital Marketing Director and unlike the constant cost of a full time employee you only pay us for the services you actually need when you need them.